Written by Chuks NZEH

British Council builds media capacity in Abuja

The British Council in Nigeria has organized a 2-day capacity building workshop for journalists and other media practitioners in Abuja to enhance their reportage in a fast paced digital era, especially with the general elections in 2019.

Head of Communications, British Council, Edemekong Uyoh, the training is aimed at practically engaging media practitioners on the realities of the profession in a digital age.

Speaking on ‘Upholding journalism ethics in the age of social media - Sifting facts from fake news’, CNN/Multichoice African Journalist of the Year, Arukaino Umukoro, noted that, the importance of verifying facts before publication in line with the basic principles of journalism remains cardinal.

He also highlighted a few incidents where fake news has led to fatality, insisting that professional ethics should be the guide, in spite of the digital pace and pressure to simply be the first to break the news.

In her presentation, Communication Specialist and Media Engagement Advisor, Palladium, Lauratu Umar Abdusalam, on ‘Conflict sensitivity in journalism’, she urged reporters to always be ethical and conflict sensitive, towards reporting, especially the up-coming elections in the country.

In his presentation on 'value of storytelling in reportage”, Lanre Phillips of Elpee Consulting, a sales/marketing and brand firm, he said the use of stories encourages the listener's imagination, because people do not buy value but emotions, adding that story telling in journalism enhances the media perception of reality.

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